THE POWER OF TARGET CIRCLE: A Q4 RECAP

Target's commitment to delivering exceptional value and fostering shopper loyalty takes center stage with Target Circle, a cornerstone of the retail giant's strategy. Alongside Target RedCard, Circle members represent the most devoted and frequent visitors to Target stores. The latest insights from Q4 shed light on the impressive activation of Target Circle, showcasing its impact on consumer behavior and spending during the holiday season.

REFLECTING ON TARGET CIRCLE’S INFLUENCE

Before delving into the Q4 highlights, it's crucial for businesses to evaluate their engagement with Target Circle. Did you successfully compete for market share and capture the attention of Circle members? To gain valuable insights, request a Target Circle Market Share report from DIGITS.

TARGET CIRCLE WEEK IGNITES THE HOLIDAYS

October witnessed the grandeur of Target Circle, marking the retailer's most significant Target Circle week to date. The weekly ad boasted over 24 pages of Circle Deals, setting the stage for a festive shopping season. Target's Q3 Investor call revealed compelling statistics, indicating that Circle members made nearly five additional trips and spent almost $300 more than their non-Circle counterparts. Furthermore, the success of Circle was evident in the enrollment of over one million new loyalty members during the July and October Target Circle Week events.

262 DAILY DEALS TO DELIGHT SHOPPERS

From Circle week in October until Christmas, Target orchestrated a symphony of savings with 262 Daily Deal features. Leveraging both the app and website, Target strategically showcased these daily delights to drive traffic both in-store and online.

TOP FEATURED CATEGORIES AND BRANDS

Top Categories

  • Tech & Entertainment: 49 deals

  • Food: 48 deals

  • Home: 45 deals

Top Brands

  • Apple: 28 deals

  • Favorite Day (Target’s indulgent food-owned brand): 15 deals

  • Coffee-Mate: 8 deals

  • Shark: 7 deals

5,248 OFFERS, 1 GOAL: SAVINGS FOR SHOPPERS

Target, in collaboration with brand partners, presented a staggering 5,248 ways to save during Q4. While most offers were brand-specific, Target also extended 122 General Incentives. The average offer ran for one week, providing a generous 20% discount. Food offers dominated the catalog, constituting 41% of the total offer count.

MISSED GIFTING OPPORTUNITIES: A SHOPPERS’ PERSPECTIVE

Despite the holiday season's emphasis on gifting, Target Circle fell short in delivering substantial savings in key gifting categories. Beyond the highlighted daily deals, there was a notable absence of offers in crucial gifting segments such as Toys, Electronics, Kids' apparel, Women's apparel, Shoes, and Sporting goods.

While Target Circle has been a reliable guide for shoppers to discover what's new and on sale, it missed the mark in providing ample giftable savings. Shoppers are expressing a desire for more opportunities to save on gifts, urging Target to enhance its gifting savings offerings in the coming year.

In summary, Q4 showcased the triumph of Target Circle in driving value and engagement. As businesses evaluate their performance, it's clear that aligning with Target Circle can unlock unparalleled benefits. Looking ahead, the call is clear: Target, seize the opportunity to make gifting with Target Circle an even more rewarding experience for shoppers in the upcoming year.

Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

REFLECTING ON 2023 AND GEARING UP FOR A DYNAMIC 2024!

As we enter 2024, we extend our heartfelt gratitude for your continued partnership with DIGITS.

HIGHLIGHTS THAT MADE 2023 EXCEPTIONAL:

1. DIGITS INSIGHTS

A Gateway to Knowledge In 2023, DIGITS launched the Insights section, delving into everything from optimizing Roundel campaigns to unraveling the potential of Retail Media Networks (RMNs). Check out some of our top-viewed insights:

2. VIBRANT LINKEDIN PULSE

Join the Conversation! Our LinkedIn community buzzed with engaging discussions. Here are some standout posts:

3. UNFORGETTABLE EVENTS

Connecting Virtually and In-Person DIGITS was at the forefront of 2023 events, fostering networking and learning:

DIGITS 2024 PRIORITIES: SHAPING THE FUTURE

1. DRIVE GROWTH AT TARGET WITH OUR CLIENTS

  • In Spring 2024, DIGITS aims to boost physical traffic, recognizing its significance in sales volume. This is aimed to offset the store-wide traffic softness Target experienced in summer and fall 2023 creating headwinds for our partners.

2. GROW 3P MOBILE & CTV RETAIL MEDIA

  • Proven as a robust complement to 1P Roundel Media, 3P Media offers new audiences within new inventory, showcasing consistent superiority in lift and ROI.

3. GROW ALCOHOL retail MEDIA

  • Positioned as the next frontier, DIGITS aims to be a leader in Alcohol Retail Media, leveraging technology and partnerships while ensuring compliance with trade regulations.

4. lead regional grocer rmn growth

  • As the lead agency partner at Schnucks, DIGITS is thrilled to unveil Schnucks 1P RMN, empowering local and regional grocers to connect with customers effectively.

Join us on this exciting journey into 2024, where we continue to innovate, educate, and elevate! 🚀

Dave Glaza, Founder & CEO of DIGITS, remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

MAXIMIZE YOUR ROUNDEL SPEND WITH DIGITS' TOP 3 TIPS FOR 2024

If you're a vendor investing in Target's Roundel, you're on the right track, but are you maximizing your investment? The truth is, that many vendors fall short in leveraging Roundel to its full potential. Lucky for you, DIGITS has an expert team dedicated to optimizing Roundel campaigns, and we're here to share our top three tips for 2024.

1. Right Size Your Investments

a. Don't Overcommit

Many Roundel campaigns start on the wrong foot due to excessive investments. Shopper marketers often pour too much money in, setting themselves up for disappointment.

b. Stick to Your Investment Rate

At DIGITS, we calculate an upfront investment rate and adhere strictly to it. Case in point, a client investing 25% of weekly sales into Roundel experienced frustration with low efficiency. Smart marketers cap their investment at 10%, preferably in the mid-single digits of their sales.

c. Achievable Goals

Setting realistic goals is crucial to aligning goals with results of a campaign. If aiming for a high ROAS, low and slow is more efficient. Conversely, if you aim for a 150% I-ROAS and a 400% Attributed ROAS with a 25% investment, it's an uphill battle. Retail Media doesn't often yield immediate spike lifts; that's where Circle comes in (see tip #3).

2. Be a Kiosk Expert

a. Harness Self-Service Data

Target's self-service data tool, Kiosk, provides invaluable insights. Impressions, clicks, attributed sales, and more are at your fingertips.

b. Take Control of Data

Don't wait for Roundel to grade itself. Dive into Kiosk weekly or daily to track progress, analyze results, and push for changes during or after campaigns. If data analysis isn't your forte, DIGITS is launching a Kiosk support service to meet your needs!

3. Pick the Right Retail Media Channel

a. Explore Beyond Roundel

While Roundel commands most investments at Target, don't overlook promotions and search. Circle and Paid Search often deliver superior lift and ROI at Target.

b. Maximize Vendor-Driven Vehicles

Circle excels at immediate trial drivers, while Search delivers a high ROAS with controllable costs. Before diving into a Roundel managed service campaign, ensure you've tapped into these high-return vendor owned channels.

In conclusion, your Roundel investment holds immense potential. With DIGITS' expert guidance, 2024 can be the year you maximize returns and achieve retail media success!

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

TARGET Q3 2023: DRIVING SUCCESS, DELIVERING VALUE

OVERVIEW

Target recently unveiled its Q3 2023 results, showcasing a dynamic business strategy that navigates challenges while maintaining robust growth. The numbers tell a compelling story of innovation, efficiency, and a customer-centric approach. And once again DIGITS clients outperformed Target's average sales with a whopping +16% lift in Digital.

DIGITS_Retail Media Q3 Performance

FINANCIAL HIGHLIGHTS

  • Comparable Sales: Despite a challenging market, Target demonstrated resilience with a -4.9% in Comparable Sales.

  • Digital vs. Store: The digital realm, an ever-growing focus, saw a -6.0% decline, but the in-store experience remained solid.

  • Earnings Per Share (EPS): Target reported a remarkable $2.10 GAAP EPS and Adjusted EPS*, a substantial 36% higher than Q3 2022.

  • Operating Income Margin: A commendable achievement as the operating income margin rate rose to 5.2%, compared to 3.9% in Q3 2022.

  • Efficiency Gains: Target's efficiency initiative delivered early results, saving hundreds of millions in costs and uncovering long-term opportunities.

CONSUMER ENGAGEMENT

  • Target Circle Impact: Target Circle members exhibited strong engagement, taking nearly five more trips and spending approximately $300 more than non-members.

  • Newness and Seasonal Success: Target's multi-category portfolio offered inspiring options, with seasonal assortments outperforming the overall business.

  • Drive Up Growth: Drive Up saw a significant 12% increase, particularly with the popularity of Starbucks orders since the service scaled nationwide.

HOLIDAY READINESS

  • Expansive Offerings: Target is well-prepared for the holidays, introducing over 10,000 new items across various categories, including gifts, toys, beauty, apparel, and accessories.

  • Exclusive Deals: Black Friday and Cyber deals, including exclusive offerings for Target Circle members, promise a season of savings.

  • Strategic Investments: With nearly $5 billion invested in 2023, Target is focusing on long-term growth and profitability.

COMMUNITY AND TEAM FOCUS

  • Educational Initiatives: Target's tuition-free education benefit is making a significant impact, with a promotion rate over three times higher among enrolled hourly team members.

In conclusion, Target's Q3 2023 results underscore a commitment to innovation, efficiency, and consumer satisfaction. As the holiday season approaches, Target stands ready to deliver joy and value to its diverse customer base.

CONTACT DIGITS

Are you ready to explore the future of Retail Media Networks and stay ahead of the curve? Reach out to DIGITS and join us on this journey towards retail media excellence.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

A DIGITAL THANKSGIVING REFLECTION

Thanksgiving, a time when the air is filled with the aromas of hearty feasts, laughter echoes in the company of loved ones, and gratitude becomes the centerpiece of our hearts. It's my favorite holiday, a day where the pressures of perfection melt away, leaving room for the simple joys of family, friends, football, and food - the four F’s that define the essence of this cherished celebration.

Amidst the warmth of home and the joy of shared moments, Thanksgiving is a poignant opportunity for reflection. It's about taking a moment to appreciate the abundance in our lives, personally and professionally. As I ponder what I'm thankful for this year, I find my gratitude extending to the heart of my professional journey with DIGITS.

1. DIGITS TEAM - THE CORNERSTONE OF SUCCESS

I am grateful for the incredible team at DIGITS. From our three VPs - Jen, Chris, and Dylan - to every member of our growing family, we've attracted not just talent but exceptional individuals. Our business model revolves around being the best in Retail Media Networks (RMN), and with this team, we're not just setting the bar; we're raising it.

2. REMOTE WORK - FLEXIBILITY AND FAMILY

Remote work has become more than just a trend; it's a way of life. I am thankful for the flexibility it offers, allowing me to be there for the moments that matter. The ability to structure my work around putting my kids on the bus, sharing lunch with my work-from-home wife, and even squeezing in some lawn care between calls - it's a lifestyle that fits me perfectly.

3. LATE-NIGHT SPORTS - PRODUCTIVITY IN PASSION

Late-night emails might surprise some, but it's during these quiet hours, nestled on my recliner couch, that I find my stride. The backdrop? A bit of football, basketball, or hockey. It's my time of peak productivity, and the bonus is catching some thrilling sports action. Though, if it's the Badgers or Packers playing, my laptop takes a backseat for 100% attention!

4. DIGITAL GROCERY GROWTH - A KEY TO OUR SUCCESS

The growth in digital grocery has been a pivotal factor in DIGITS' journey. Starting when digital grocery accounted for a mere 2% of Target's business, we've ridden the wave of its evolution. Now, being best in class digitally is not just an aspiration; it's a necessity. Our clients, outpacing digital trends, have elevated their growth past competitors, reinforcing the core importance of digital excellence.

5. CLIENTS - PARTNERS IN SUCCESS AND FRIENDSHIP

Last but certainly not least, our clients. Their unwavering dedication to digital success, insightful questions, and collaborative spirit have been the bedrock of DIGITS. Some have been with us since Day 1, and their loyalty is not just professionally rewarding but personally fulfilling. They're more than clients; they're friends who've journeyed alongside us, and for that, I am profoundly grateful.

As I sit down to enjoy the Thanksgiving feast, my heart is full of gratitude for the journey we've undertaken, the challenges we've conquered, and the successes we've celebrated. To the DIGITS team, our clients, and everyone who has played a part in our story - Happy Thanksgiving. May your hearts be as full as mine, and your blessings as abundant.

Dave Glaza, CEO and Founder DIGITS

DEMYSTIFYING TARGET CIRCLE: MAXIMIZING YOUR ROI

Target Circle just celebrated its 10th birthday, but it seems many brands' sales leads still grapple with how to effectively leverage this powerful platform. In this blog post, we aim to debunk common misconceptions and unveil the incredible potential of Target Circle.

MISTAKE 1: "ALL CIRCLE SHOPPERS WOULD BUY ANYWAY, SO I'LL SKIP IT."

This is a myth that needs busting! Some brands shy away from Target Circle, thinking it subsidizes purchases. They believe Temporary Price Cuts (TPCs) are a better alternative because that has been the “go-to” tactic. However, it's time to set the record straight: TPCs often subsidize nearly 100% of purchases.

Why Circle Over TPC?

  • TPCs provide full-price reductions that affect every unit sold.

  • This means TPCs offer more subsidization compared to Circle, which is an opt-in channel.

  • TPCs give discounts to all shoppers, including repeat customers and those less sensitive to promotions.

  • For some brands, TPCs can lead to reduced top-line sales, as the increased unit sales don't always make up for the markdowns.

  • In a case study, the TPC delivered a 114% lift but at a 33% markdown rate. In contrast, the Circle offer drove a solid 75% lift with only a 17% markdown rate. The Circle spent less than 50% of the markdowns of the TPC with less subsidization to base volume purchases.

The bottom line: Target Circle offers better value and more control over discounts than TPCs. It's a powerful tool that can drive incremental sales without excessively subsidizing your products.

MISTAKE 2: "TARGET CIRCLE IS TOO SMALL TO MAKE A DIFFERENCE."

This one's a common misconception, but it's far from the truth. While Target Circle might have started small, it has seen tremendous growth in recent years, boasting over 100 million users. For DIGITS clients, Circle's impact rate reached 22% YTD in 2023, marking a 46% growth increase compared to 2022.

Why Target Circle Is a Viable Option:

  • With a 22% impact rate and a 59% incrementality, the average Circle offer drives a substantial 13% lift in business.

  • This translates to $5-10 million of incremental sales annually for some DIGITS clients.

  • Target Circle's substantial user base offers a significant reach to potential customers.

The takeaway is clear: Target Circle is not only sizeable but also a potent driver of sales, and you should consider it an essential part of your promotional strategy.

MISTAKE 3: "TARGET CIRCLE IS NO LONGER A GOOD INVESTMENT DUE TO FEES AND REDEMPTIONS."

Contrary to this belief, Target Circle remains an excellent return on investment, offering one of the best ROIs of any Target promo. While some might fret over usage fees and ad fees, DIGITS' data tells a different story.

Why Target Circle Is Worth the Investment:

  • Despite ad fees and TPC fees, the average ROI to a Target Circle offer is 2.3, which surpasses the average performance of all other Target channels.

  • This robust ROI is due to the outstanding 3.7 ISR (Incremental Sales Ratio).

  • Target Circle stands out as a high-performing, cost-effective promotional channel.

In summary, Target Circle isn't just alive and well; it's thriving. Brands can benefit greatly from this platform by understanding its dynamics and maximizing its potential.

Ready to harness the power of Target Circle? Reach out to DIGITS today to supercharge your retail strategy! Your investment in Circle could be the key to unlocking substantial growth and maximizing ROI.

CONTACT DIGITS

Are you ready to explore the future of Retail Media Networks and stay ahead of the curve? Reach out to DIGITS and join us on this journey towards retail media excellence.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

GET THE BEST DEALS THIS HOLIDAY SEASON!

The holiday season is here, and it's time to make your shopping list. According to a new survey, we're planning to spend nearly $900 on holiday celebrations this year, which is an increase of more than $40 from last year. While shoppers are opening their wallets wider, the good news is that sales are starting earlier and lasting longer.

SALES AND DEALS ARE KING

No matter how you shop, there are ways to get more bang for your buck this holiday season. The National Retail Federation's latest survey reveals that 62% of people say sales and deals are even more important to them than last year. Stores understand this consumer sentiment and are responding accordingly.

Shoppers can expect incredible deals from retailers that extend beyond the traditional Black Friday shopping frenzy. No longer do you have to wake up at 4 a.m. to get the best prices. Many retailers are now offering deals throughout the entire shopping season.

LOYALTY PROGRAMS PAY OFF

Shoppers are leaving money on the table if they're not taking advantage of loyalty programs. Minnesota's largest loyalty program, Target Circle, offers approximately 600 personalized deals in its app every week, covering a wide range of products from groceries to electronics.

MONEY-SAVING TIPS FOR SMART SHOPPERS

To ensure you get the most out of your holiday shopping, here are four valuable money-saving tips:

  1. Make a List: Plan what you want to buy, and chances are you'll find a deal on your desired items between now and Christmas.

  2. Shop Early: Don't hesitate when you find a great deal. Waiting too long could mean missing out.

  3. Consider Delivery Deals: If convenience is your priority, explore deals on delivery services like Shipt and Instacart. This time of year, they often offer discounts on annual memberships.

  4. Cash-Back and Rewards: Look into your credit card's promotions for free rewards and cashback to maximize your savings.

AMAZON ISN’T ALWAYS THE BEST DEAL

For those who primarily shop on Amazon, it's worth noting that while Amazon initially gained popularity by offering competitive prices, it doesn't always have the best deals today. Retailers like Target, Walmart, Cub, or your local store might have lower prices, so be sure to shop around for the best value this holiday season.

With these tips in mind, you can make the most of your holiday shopping and enjoy great savings! Watch the entire video on WCCO

CONTACT DIGITS

Are you ready to explore the future of Retail Media Networks and stay ahead of the curve? Reach out to DIGITS and join us on this journey towards retail media excellence.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

DIGITS Ranks No. 10 on MSP Fast 50 List: A Testament to Rapid Growth

CELEBRATING A MILESTONE ACHIEVEMENT

At DIGITS, we are absolutely thrilled to share some exciting news – we've clinched the No. 10 spot on this year's MSP Fast 50 List! This recognition is a testament to our rapid growth and our unwavering commitment to excellence. 

SUSTAINING GROWTH AND WELCOMING TALENT

Keeping pace with our rapid expansion has been both a rewarding challenge and an opportunity for growth. To ensure our continued success, we've expanded our team with exceptional talent who are as passionate about the retail media industry as we are. This milestone marks a moment of pride for DIGITS, and it wouldn't have been possible without your invaluable support. 

REMARKABLE REVENUE SURGE

In 2022, our revenue soared, showcasing a remarkable 197.94% increase from 2020. This surge reflects the dedication of our team, the trust of our clients, and the potential of the retail media industry. 

FOUNDER AND CEO, DAVID GLAZA, ON OUR SUCCESS

As Founder and CEO, David Glaza notes, "Keeping pace with our rapid expansion has been a challenge, but we've welcomed talented individuals to our team to fuel our success. The retail media industry is booming, and we're ready to take on new clients locally and expand nationally."

WHAT'S NEXT FOR DIGITS?

As we bask in this achievement, we're not resting on our laurels. The retail media industry is continuously evolving and expanding, and so are we. Our future involves taking on new local Minneapolis clients and extending our reach nationally. We're determined to keep making waves in the world of retail media. 

A NOD TO AN ADMIRABLE COMPANY

In the ever-evolving world of business, there are companies we admire, and one such beacon for us is Ovative. Their CEO, Dale Nitschke, has been a great leader and visionary in the media space. Ovative's focus on transparency, analytics, and measurement sets a standard for excellence that inspires us. 

FAST FACTS

  • Fast 50 Rank: 10

  • Growth Rate: 197.94%

  • Top Executive: David Glaza

  • Headquarters: Excelsior

  • Employees at the End of 2020: 1; Now: 9

Our journey is filled with milestones and a commitment to pushing the boundaries of the retail media industry. As we look back at our growth, we're also excited about the journey ahead. Thank you for being a part of it. 

Stay tuned for more updates from DIGITS as we continue to lead and innovate in the retail media landscape. 

For the original article and more insights, check out Founder and CEO David Glaza's interview here.

CONTACT DIGITS

Are you ready to explore the future of Retail Media Networks and stay ahead of the curve? Reach out to DIGITS and join us on this journey towards retail media excellence.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

THE RMN ASCENDANT GROUP: NAVIGATING THE FUTURE OF RETAIL MEDIA

WHAT IS THE RMN ASCENDANT GROUP?

In the ever-evolving world of Retail Media Networks (RMNs), an exclusive gathering known as the RMN Ascendant Group has emerged. This invite-only network comprises the crème de la crème of RMN leaders, agencies, and tech companies, intentionally kept small with around 75 members. These professionals convene twice a year to delve into the industry's most pressing issues. Earlier this year, Dave Glaza, CEO of DIGITS, had the honor of participating in the inaugural event, which took place in Manhattan, followed by a subsequent session in Palo Alto, California.

RMN Ascendant Group

THE KEY TAKEAWAYS FROM DIGITS

Here are some critical insights that emerged from the RMN Ascendant Group Boot Camp, which shed light on the RMN landscape:

THE RMN INDUSTRY IS POISED FOR TREMENDOUS GROWTH

The RMN industry has witnessed significant growth, yet it anticipates even more unprecedented expansion on the horizon. RMN Wave 3 is on the rise, and three key statistics were repeatedly emphasized:

  • The RMN industry currently generates $42 billion in revenue, and it's projected to reach an aggregate revenue of $100 billion within a few years.

  • A staggering 90% of retailers are planning to establish or launch an RMN within the next two years.

  • By 2030, a remarkable 50% of retailer profits are expected to stem from secondary sources like media.

THE IMPERATIVE OF A LOYAL CUSTOMER BASE

The number one factor contributing to the success of any RMN is the presence of a loyal customer base. While this may sound fundamental, it's a critical component that should not be overlooked. The core business drives both customers and data, and it's more advantageous to cater to a niche, dedicated customer base that's truly valued rather than pursuing a broader, less loyal audience. This principle underscores the need for media companies to have a compelling reason to engage with your specific audience.

MEDIA AGENCIES' DILEMMA IN A MULTI-FACETED RMN ENVIRONMENT

Media agencies are grappling with the challenges of operating in the multi-faceted world of RMNs. A recurring sentiment at the conference was, "We don't need another RMN." This situation has resulted in a segmentation in operations. Rather than relying on a single DSP (Demand-Side Platform), media agencies are now utilizing a combination of retailer-managed services, third-party providers like DIGITS, and self-service programmatic platforms such as Trade Desk. This division has led to concerns regarding an oversaturation of RMNs. Whether this is merely a result of agencies finding their roles more challenging or if it genuinely harms brands and the industry remains a topic of debate.

THE INEVITABILITY OF TECH AND PROCESS CONSOLIDATION

Tech and process consolidation are on the horizon. Various platforms like Pacvue, Skai, and Flywheel have already developed consolidation engines for paid search. It's only a matter of time before a solution emerges to consolidate managed services, display, offsite marketing, and more. Potential candidates include established players like Criteo or Citrus, or perhaps a new entrant. The challenges voiced by agencies and brands indicate that opportunities are ripe for those who can streamline these processes.

THE RISE OF AI IN CREATIVE CAMPAIGNS

Artificial Intelligence (AI) is about to revolutionize creative campaigns. While today's campaigns typically encompass one to four creative versions, the future holds the promise of true personalization with hundreds or even thousands of customized versions, tailored to individual customer preferences. This is where AI comes into play. AI can generate creatives and align them with customers, promising to propel offsite personalization light years ahead of its current state within the next two years.

As the Retail Media Network landscape continues to evolve, attendees at the RMN Ascendant Group Boot Camp have gleaned crucial insights into this dynamic industry. The future of retail media is rife with promise, and those who adapt and innovate stand to benefit from this exciting transformation. At DIGITS, we are committed to leading the way and driving success in this ever-changing landscape.

CONTACT DIGITS

Are you ready to explore the future of Retail Media Networks and stay ahead of the curve? Reach out to DIGITS and join us on this journey towards retail media excellence.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

Schnucks - the regional grocer driving Favorite Grocer Media

DISCOVER THE ERA OF "FAVORITE GROCER MEDIA" WITH DIGITS

Welcome to a new era of Retail Media Networks (RMNs), and at DIGITS, we're calling it "Favorite Grocer Media." But why this name? Because we strongly believe that brands should run co-branded media campaigns with the favorite grocer of each shopper.

A SHIFT IN RETAIL MEDIA LANDSCAPE

Too often, brands direct their efforts toward retail giants like Walmart, Amazon, or Kroger, assuming they are the favorites of all. However, the reality is different. Your favorite grocer might be a local or regional store where you shop weekly. Targeting your preferred grocer with relevant ads significantly increases your chances of converting – a win-win for both brands and consumers.

CHANGING THE RETAIL MEDIA GAME

So, what's been holding the industry back from achieving this favorite grocer utopia? The lack of strong RMNs at mid-size, regional, or local grocers is a key factor. But the good news is that this landscape is changing. Grocers like Hy-Vee, HEB, and Meijer are launching their RMNs, offering exciting possibilities for brands.

THE SCHNUCKS ADVANTAGE

Today, we want to spotlight Schnucks, a family-owned grocer based in St. Louis, Missouri. DIGITS proudly serves as the Rewards media agency for Schnucks. This grocer has a history of leading the way in grocery tech innovations, and our partnership is driving the retail media industry forward.

SCHNUCKS' IMPRESSIVE CAPABILITIES

Schnucks boasts an impressive range of capabilities that rival even the national retailers:

  1. Rewards: Offering coupons and points to shoppers both instore and online.

  2. Display Features: Including app, weekly ad, print ad, and email options.

  3. Integrated Shopper Marketing Campaigns: Featuring themed seasonal magazines and communications.

  4. AI Coupon Engine: Powered by data science to deliver personalized coupons.

  5. New 1P Closed Loop Offsite Media: Expanding into social and display advertising that drive traffic back to Schnucks

LEVELING UP FOR REGIONAL GROCERY WITH 1P OFFSITE MEDIA

Schnucks is taking its capabilities to the next level, allowing brands to build defined audiences, target them offsite with co-branded creative, and track their impact in-store. This marks a breakthrough moment for regional grocery stores.

A CALL TO BRANDS

As for brands, it's time to adapt and allocate budget for this regional capability. Some may argue that smaller RMNs lack the audience size to deserve budget. However, this viewpoint is both inequitable and detrimental to shoppers. We foresee that local RMNs will prove to be a worthwhile ROI for brands, and soon, they will be leading the way in executing the favorite grocer media plan.

EMBRACE THE "FAVORITE GROCER MEDIA" ERA

The era of "Favorite Grocer Media" is here, and it's all about creating meaningful connections between brands and shoppers through their preferred grocers. At DIGITS, we're excited to be at the forefront of this evolution in retail media. Stay tuned for more updates and success stories as we navigate this exciting journey together.

Contact DIGITS to explore how we can drive your business forward in this new era of retail media.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

Surprisingly Pork - Driving Wellness with Instacart Media

At DIGITS Agency, we are thrilled to showcase the remarkable achievements of the National Pork Board (NPB) with their latest campaign, aptly named "Surprisingly Pork." This innovative campaign was strategically designed to boost awareness and sales of healthy pork cuts among the millennial audience. In a world dominated by bacon and pulled pork, the NPB dared to shake things up with a clear goal: Less Bacon, more Loin! Less pulled pork, more chops!

CULINARY ART MEETS COPYWRITING EXCELLENCE

The NPB's team has masterfully combined food imagery with compelling copy claims that are undeniably best in class. Their tantalizing visuals and persuasive content have not only ignited our creative sparks at DIGITS but also our appetites!

As proud commerce media partners with NPB, we were entrusted with the responsibility of driving sales in the low-funnel, point-of-purchase digital media. This is a task we embrace with pride. We are honored to bring Kara Behlke-Ungerman’s visionary campaign to life.

NAVIGATING SHOPPER MARKETING CHALLENGES FOR AGRICULTURE BOARDS

Shopper marketing for agriculture boards comes with its own set of challenges. These boards, including the NPB, are not direct owners of UPCs (Universal Product Codes) or retailer sales relationships. Their focus is agnostic to specific brands and retailers as their ultimate goal is to benefit the farmers and producers.

To add to the complexity, agriculture boards are held accountable to high measurable sales lift metrics, as they answer to the very farmers and producers who fund their organization. Obtaining a media ROAS or ROI without owning either the UPC or the retailer relationship is daunting.

INSTACART: THE IDEAL PLATFORM FOR "SURPRISINGLY PORK"

Given these challenges, Instacart emerged as the perfect platform for the "Surprisingly Pork" campaign. Its extensive retailer network, high affinity among millennial moms, and robust return on ad spend (ROAS) metrics made it the top choice.

Key Highlights from the Instacart Partnership:

  • A wealth of in-app inventory for an extensive reach.

  • The game-changing "Shoppable Display" ad unit that blends captivating imagery with the functionality of adding products directly to the cart.

  • The rising trend of video content within the same shoppable display unit, a promising avenue for engaging shoppers.

  • Sponsored listings, a fundamental ad unit for most retail platforms, which couldn't be utilized due to UPC ownership restrictions.

WHAT WORKED WONDERS

The "Surprisingly Pork" campaign has been nothing short of a triumph, with a category ROAS (Return on Ad Spend) exceeding 17:1. It has not only driven sales but also introduced fresh, healthy pork items to a staggering 32% of new shoppers.

In our journey to inspire shoppers, we've found that the "shoppable display" ad unit offers the perfect blend of inspiration and commerce. Combining powerful imagery with an efficient "add-to-cart" feature, it has been a winning combination.

Furthermore, we've discovered that in the world of advertising, less can be more. Crafting concise and compelling copy has consistently outperformed wordy alternatives. The elegance lies in simplicity, and reducing copy to its essence yields the best results.

Last but not least, our success owes much to our meticulous audience segmentation. By tailoring our campaigns to specific audiences and selecting the right creative, bids, and ad units, we've achieved remarkable outcomes.

INSTACART: SHAPING SHOPPER MARKETING

Instacart has established itself as a major player in the shopper marketing industry, and our hands-on experience in leveraging this platform has yielded tremendous results for our clients.

At DIGITS Agency, we specialize in transforming brand goals into reality through Instacart. We invite you to contact us to explore how we can drive your business to new heights. Let's work together to create "Surprisingly Pork"-level success in your campaigns!

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

Target Circle Week 2023: A big win with Loyalty and Savings!

Target hit the bullseye with this year's Target Circle Week! It's that time of the year when Target's loyalty and traffic generation platform takes center stage. Held three times annually in March, July, and October, this edition of Circle Week outshone them all.

The objectives of Circle Week are clear: drive new sign-ups and boost in-store and digital traffic. The secret sauce to achieving these goals? Deals, deals, and more deals! Target rolled out an impressive array of offers, making it impossible to cover them all. Here are some of the highlights:

target_circle

Target Circle App

THOUSANDS OF ITEMS ON SALE: With over 750 in-app offers spanning the entire store, shoppers had endless options to choose from.

DAILY DEALS: The week kicked off with a bang, offering a fantastic 30% off All in Motion clothing for the family on Sunday, highlighting Tier 1 deals.

WEEK-LONG FEATURED DEALS: Shoppers enjoyed a whole week of savings, including 30% off Halloween costumes, 30% off Women's Sweaters, and 20% off Bedding and Bath. The discounts extended to select food and beverages, including cereal, coffee, and soda.

VARIOUS OFFERS: Tech enthusiasts had something to look forward to as well, with offers on Apple, Beats, and toys. Plus, there were enticing gift card offers in Health, Laundry, Toys, and more!

MARKETING AND PR: Target left no stone unturned when it came to marketing and PR efforts. They dedicated a whopping 24 pages of their Weekly Ad to Circle Deals, a first in the history of Target Circle. Animated ad units on the app front page and website homepage ensured maximum visibility. Press activations reached audiences through prestigious platforms like the New York Times, CNN, and the Wall Street Journal.

ROUNDEL SPONSORSHIPS: Roundel played a significant role, offering standalone brand ads and multi-brand ads that enticed shoppers with compelling offers and drove them to custom URLs and brand pages featuring Circle items.

DIGITS MEDIA: Brands leveraged DIGITS media to promote their offers offsite to Target's most loyal shoppers, a strategy that generated additional digital traffic and boosted market share during this peak promotional event.

Did your brand participate in Target Circle Week? Curious to know how you fared within your category? Request a free Target Circle Market Share Report from DIGITS, and we'll be in touch to provide you with valuable insights.

Stay tuned for more updates, strategies, and success stories as we continue to navigate the ever-evolving landscape of retail media and marketing at DIGITS!

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

GroceryShop 2023: Unveiling the Industry's Premier Conference

GroceryShop, the premier event of the year for all things related to the digital grocery industry, is like the industry's biggest party held at the luxurious Mandalay Bay Hotel in Las Vegas. Attendees are in for a whirlwind of activity, from early morning breakfast meetings at Citizen to late-night sessions at the blackjack tables. It's a bustling blend of brands, agencies, retailers, friends, and prospects, making it one of the most intriguing events on the calendar.

COULDN’T MAKE IT THIS YEAR? HERE ARE MY TOP TAKEAWAYS

If you couldn't make it to GroceryShop this year, don't fret. I've got you covered with some key takeaways from the event. And if you're considering attending next year (which I highly recommend), be sure to read my guide on how to make the most of your GroceryShop experience!

RETAIL MEDIA: ALL GROWN UP

In past GroceryShops, presenters often needed to introduce Retail Media and evangelize its benefits to the crowd. It was a fledgling concept finding its footing in the industry. But times have changed, and I'm here to declare that Retail Media has matured! Major brands now routinely invest $10 million or more annually in the big Retail Media Networks (RMNs), a sign of industry maturity.

The conversation has shifted towards standardizing measurement, exploring new regional grocer RMNs, and tapping into emerging inventory channels. Expect these topics to take center stage in the coming years.

ROUNDEL STEPS UP IN GROCERY

In 2022, I had my reservations about Roundel as they sent only one representative to GroceryShop. Shoppers sometimes criticized Target for not being a "real grocery store," and I sensed Roundel might be falling into the same trap. They opted to focus on other events and conferences.

But this year, Roundel came ready to compete! They sent around 20 team members, secured a private meeting room, and spoke at several key sessions. I spotted my Roundel friends actively engaging on the conference floor, driving business and strengthening relationships. It was great to witness their commitment.

IN-STORE DIGITAL SIGNAGE: THE FUTURE IS BRIGHT

As RMNs continue to evolve, they must find ways to monetize in-store foot traffic, where more than 80% of sales occur. Digital shelf signage is emerging as a promising avenue. But I'm not referring to Electronic Shelf Labels (ESL) alone; think bigger! Full-strip motion LEDs and complete header LED screens are on the horizon, all programmatically connected to a central DSP for scheduled ad delivery across store networks.

While there are current challenges with attributing shopper IDs, I'm confident that with advancements in computer vision, shopper check-ins, or advanced shopping carts, true RMN closed-loop capabilities via these screens will become a reality.

REGIONAL GROCERS ARE ON THE RISE

Every person has a favorite grocery store, and it's not always a retail giant like Walmart or Kroger. Many people adore regional gems like Hy-Vee, Schnucks, Giant, and others scattered across the nation. These regional players, led by Hy-Vee, are making a substantial push into the RMN business. Hy-Vee even had a keynote speech and sponsored the event.

From a shopper marketer's perspective, when a customer sees an ad for a new flavor of chips, they're more likely to convert if it comes from their favorite store, not the Walmart they visited six months ago. So why limit RMN spend to Walmart alone? Optimizing RMN spend according to shoppers' favorite stores will be a significant trend, extending beyond product locators.

MEETUP: PRICELESS AND FREE NETWORKING

Meetup made its debut at GroceryShop after launching at ShopTalk earlier in the year. This event offers double-opt-in matchmaking, pairing attendees for 15-minute get-to-know-you conversations.

As a growing agency, I find Meetup exceptionally valuable. It provides a no-commitment setting where people are willing to share details, strategies, and results more openly than during a keynote speech.

For more insights and information, check out my recap video here.

WISHLIST FOR GROCERYSHOP 2024

For the GroceryShop team, here's my wishlist for the 2024 event:

  • Add More Sessions: This year's sessions felt somewhat smaller, and I believe there's room for expansion.

  • Enhance Exhibition Booths: I heard from a few friends who had booths this year that traffic was lower than expected due to Meetup sessions, offsite lunches, and concurrent sessions. There must be a better way to connect interested attendees with exhibitors.

  • Include More Regional Grocer Content: The Hy-Vee session was a hit, so let's keep that momentum going. Consider dedicating a whole track to regional grocers next year!

GroceryShop 2023 was a grand success, and I'm already looking forward to what GroceryShop 2024 has in store!

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

Target Circle: Back to School Recap

BACK TO SCHOOL - A WONDERLAND OF OPPORTUNITY

We all remember the feeling of going back to school. The excitement of reuniting with friends, the dread of early morning wake-up calls, and the sheer joy of back-to-school shopping! Heading to the store or the mall with your parents to snag a fresh set of clothes, school supplies, and the latest snacks was an adventure in itself.

For retail media marketers like us, back-to-school season is a wonderland of opportunity. Families are setting up new routines, and it's our mission to weave our products into those routines. Whether it's enticing them to try our new flavors of granola bars or introducing them to our brand-new school supplies, this is the time to shine. If they like it, congratulations—you've potentially gained a loyal customer for the year. And if they didn't like it, well, that's a challenge for the brand team to tackle for the next year!

DIGITS UNVEILS INSIGHTS FROM TARGET DIGITAL

At DIGITS, we're taking a look back at this year's back-to-school season at Target digital and sharing some intriguing insights with you. If you're eager to discover similar insights for your category, be sure to fill out a Target Circle Market Share request form!

KEY HIGHLIGHTS: 3,000 TARGET CIRCLE OFFERS RAN IN AUGUST

  1. Most Prolific Offer Runners:

    • Downy: A whopping 136 days!

    • Tide Pods: A respectable 63 days

    • Tide Liquid Detergent: Also 63 days

    Wait, how can an offer run for more than 31 days, you ask? Well, we count each offer every day. So if you run four brand offers for a week, that adds up to 28 days live.

  2. Most Food Offers:

    • Snyder's Pretzels

    • Progresso Soup

    • Hershey's Candy

    • Tombstone Pizza

    • Larabar

  3. Highest Discounts:

    • A jaw-dropping 60% off, a cheese and charcuterie clearance bonanza! Offers on Swiss, Manchego, Charcuterie meats, and more.

    • 50% off was the top discount for traditional brands, including:

      • All 12pk soda (Coke, Pepsi, Dr Pepper, etc.), a significant traffic driver!

      • Swoon Lemonade

      • Tattooed Chef

      • Wonderful Pistachios

      • GoodBelly

  4. Most Common Discounts:

    • 454 offers at 20% off

    • 328 offers at 15% off

    • 328 offers at 10% off

  5. Most Trafficked Stores:

    • Not surprisingly, the top foot traffic stores were all near-campus back-to-college locations. These campuses drove Target's top five entered stores in August:

      • University of Alabama

      • San Diego State University

      • University of Central Florida

      • Hofstra University

      • Indiana University

Back to school may be a nostalgic memory for us, but it's a thriving market for retail media marketers. With the right strategies, you can make a lasting impact during this exciting season. At DIGITS, we're here to help you unlock the potential of back-to-school marketing. Stay tuned for more insights and tips to enhance your retail media campaigns!

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

GroceryShop 2023: Navigating the Largest Digital Grocery Conference

INTRODUCTION

Welcome to the biggest event of the year for digital grocery enthusiasts—GROCERYSHOP 2023! DIGITS has been a loyal attendee since the pre-COVID days when this conference was a hidden gem for digital grocery aficionados. Fast forward to the post-COVID era, and GroceryShop has exploded in popularity. Many of you might be gearing up for your first visit, and we're here to ensure you make the most of this event.

NETWORKING MAGIC: SIGN UP FOR MEETUP

Imagine Tinder for retail executives, and it's free! Meetup at GroceryShop is a game-changer with over 2600 attendees. It's like speed dating, but for business. The best part? It's all double opt-in, so no time is wasted. Prepare to connect with CPGs, retailers, brands, tech companies, and some of the coolest people in the industry. Not every encounter will lead to business, but you'll gain invaluable knowledge, expand your network, and possibly forge lasting friendships. For DIGITS, the past two years have resulted in new business opportunities within 60 days after the show. Here's hoping for a third successful year!

PLAN YOUR ENGAGEMENTS: PRE-MEETINGS AND MORE

With a whopping 7,000 attendees, don't count on randomly bumping into friends at GroceryShop—it's massive! Our advice? Seek out your friends, clients, and key contacts and schedule coffees, lunches, happy hours, and dinners in advance. Planning ahead ensures you won't be texting friends only to discover they're at an agency happy hour on the other side of the strip. Be proactive!


BALANCE THE OLD AND NEW

Strive for a 50/50 blend of familiar faces and newcomers. While it's essential to nurture existing relationships with friends and clients, GroceryShop thrives on learning and networking. Explore the exhibition floor, exchange business cards, attend sessions, and let your outgoing personality shine. Leave the event with insights into new startups, fresh ideas, and, hopefully, a few promising business contacts.


DON'T MISS SHARK REEF STARTUP PITCH

This is the crown jewel of GroceryShop's sessions and takes place on the first day (Tuesday afternoon). Mark your calendar! Here's where startup tech and business service companies unveil their business models and insider secrets, all in pursuit of funding and new business. It's a rare opportunity to glimpse behind the curtain as presenters reveal their strategies and innovations. These startups must dazzle to stand out, making this session a goldmine of valuable insights. In contrast, many big CPGs and retailers on stage tend to speak in buzzword-filled monologues. Join us at Shark Reef, capture those insights through pictures and notes, cast your vote, and cheer for your favorites!


KEYNOTES: TO ATTEND OR SKIP?

Our experience suggests that keynotes often fall short. They can resemble a game of buzzword bingo with little substance to offer. However, there have been exceptions, such as the unforgettable moment when Ocado took the stage, challenging the audience's perception of profitable e-commerce grocery. It wasn’t long after that they struck a deal with Kroger!  Sometimes, the real gems are hidden among the buzz.

STAY INFORMED WITH #GROCERYSHOP

It's impossible to be everywhere at GroceryShop, considering the vastness of the event. Thankfully, many analysts live-tweet what's happening at the conference, and brands or agencies frequently post updates about their booths, speaking engagements, and announcements. If you can't make it to the event, following the Twitter hashtag #groceryshop is an excellent way to stay in the loop from your home office.


CONCLUSION

As we prepare to dive into GroceryShop 2023, armed with these tips and insights, we invite you to make the most of this extraordinary experience. GroceryShop is a hub of innovation, networking, and learning—it's where the future of digital grocery unfolds. Let DIGITS be your guide in navigating this colossal event. Join us as we embark on this exciting journey, and book a time for us to connect in person here. For those who cannot attend in person, follow along with us on LinkedIn. The digital grocery revolution is here, and we're ready to seize every opportunity it offers!


Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

Maximizing Market Share: Winning Strategies for Target Success

INTRODUCTION

Greetings, fellow retail visionaries! In the landscape of commerce, one goal unites us all: increasing market share. Let DIGITS unveil a list of insights that can elevate your brand's presence, maximize ROI, and cement your position in the hearts of Target's shoppers.


FISH WHERE THE FISH ARE: THE POWER OF KEY SEASONS

Picture this: a pond teeming with potential—each season a different school of fish, ripe for the taking. To optimize ROI, the key lies in focusing your efforts during the weeks when shoppers are most likely to make their moves. It's a strategic move, where your extra funds are invested in moments of high receptivity. You see, unless you possess 100% market share, the notion that every shopper will buy your offering anyway is a fallacy. Convincing a non-brand shopper to indulge in your holiday candy is far easier than enticing them in the month of May.


GUIDING LIGHTS: THE UPCOMING KEY SEASONS

As the retail calendar turns, certain seasons emerge as guiding lights. Circle Week in October, the Toy Book Drop, the Thanksgiving feast, Black Friday, and the enchanting Holiday season—are your prime battlegrounds. These are the moments when the retail stage is set for your brand to shine, to captivate, and to leave an indelible mark on the hearts of shoppers.


MAXIMIZE ONSITE PLACEMENTS: THE ART OF SIPHONING TRAFFIC

Imagine a bustling bazaar where the competition clamors for attention. That bazaar is Target’s app, where most of Target’s digital transactions are completed. Onsite placements are your weapon—a way to draw shoppers away from your category rivals. Unleash the power of paid search placements, both Criteo and Citrus, to command the spotlight. Additionally, as Roundel placements have lacked in the app, frequent Circle offers have been a winning strategy that continues to flourish.


ROUNDEL PROGRAMMATIC: THE NEW ERA OF TARGETING

A new dawn has broken with Roundel Programmatic—a potent tool that Target has unveiled this year. The change is good, even crediting Vendor Income for this revolutionary approach. Delve into this realm and explore the possibilities. Witness how the alliance of Roundel Managed service campaigns and nimble agency-managed Programmatic tactics can elevate your brand during key seasons.


THE SYMPHONY OF 3P MEDIA: EXPANDING HORIZONS

The stage widens as we embrace 3P Media—an opportunity to expand inventory and audience horizons. It operates independently, offering more control and cost-effectiveness. While Roundel thrives on premium placements, it often misses mobile and in-app inventory—where much of today's consumer journey unfolds. Diversify your arsenal during key seasons, overlaying 3P media with distinct audiences and inventory to capture the attention of your competitors' shoppers.


A CASE STUDY OF TRIUMPH: ELEVATING THE HOLIDAY SEASON

Let's paint a portrait of success with a case study. During the last holiday season, DIGITS orchestrated one of our best campaigns to date. A blend of a 3P Media initiative and a Roundel Programmatic Campaign set the stage for incremental sales and heightened market share. The outcome? Hundreds of thousands in incremental sales, with 60% of sales stemming from Target's digital fulfillment channels. This shows the power of strategic alignment and media orchestration.


CONCLUSION:

As we lower the curtain on this chapter, let the strategies presented here guide your steps on the path to market dominance at Target. With every season, every campaign, and every strategic decision, craft your narrative of success. Embark on this journey with DIGITS, your companions in retail excellence. To unlock the full potential of your brand and ascend to new heights of success, join us at www.digitsagency.com.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

Target Circle: Find out what you have been missing

Greetings, fellow champions of retail! Today, we unveil a tale spun during the Q2 Target earnings call that has ignited waves of excitement within the corridors of DIGITS. This isn't about new gadgets or enhancements; it's about a resounding achievement that carries significance into the holiday season. Let's dive into the news that has us poised to fuel success for our clients at DIGITS.

TARGET CIRCLE’S ASTOUNDING TRIUMPH: A PRELUDE TO HOLIDAY

Amidst the buzz of Target’s recent earnings reports, remarkable news echoed in regard to a staggering 500,000 new Circle users during Circle week! A win that resounds with promise as we march towards the holiday season—a time of increased retail activity, where each Circle user is a potential recepient for our clients' offerings.


CIRCLE: THE HIDDEN GEM OF DIGITAL MARKETING AT TARGET

While the spotlight often shines on the bright stars of Roundel and Retail Media, let us not forget the hidden gem that is Target Circle. A tool that remains the industry's best-kept secret, Circle is our playground of digital prowess. DIGITS orchestrates thousands of Circle offers annually, and the result? A staggering return on investment that outshines every other digital marketing channel at Target.


EMPOWERMENT THROUGH VENDOR CONTROL: THE CIRCLE ADVANTAGE

Ah, the beauty of control lies within the hands of vendors. With Circle, the reins are in your grasp, allowing you to craft tailored campaigns that resonate with your audience. Our Circle offers boast a staggering acceptance rate of over 95% from Target—an achievement that sets Circle leagues ahead of the likes of TPCs, Weekly Ads, Endcaps, and Search strategies which require merchant management.


EMBARKING ON THE CIRCLE JOURNEY: AN INVITATION TO DISCOVER

For those uninitiated in the realm of Circle, an opportunity awaits. In our quest to empower you, we are elated to announce the first-ever Target Circle Market Share Report. Consider this a key to the kingdom, a guide that reveals what your competitors offers. A compass of sorts, pointing towards success through data-backed insights.

DIGITS: YOUR COMPASS TO RETAIL GREATNESS

We stand as your loyal companions on the journey to retail dominance. Currently helping hundreds of brands at Target, DIGITS stands as your Circle agency of record!  Circle is the main conduit through which we sculpt market leaders and amplify sales, we also guide you through the complexities of the entire 5 spoke Target digital flywheel.

CONCLUSION:

The addition of 500,000 new Circle users serves as an anthem of empowerment for both our clients and our commitment to digital excellence. Embrace the power of Circle, seize the insights of the Market Share Report, and join us on a journey where DIGITS transforms brands into retail winners. To embark on this odyssey, connect with us at www.digitsagency.com

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join us in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/

What's changed in Retail Media in the last year?

DAVID GLAZA

Fellow retail media followers, it's been one year since my appearance on the CPGguys podcast! I wondered if my answers would withstand the test of time. I have returned today with 7 key takeaways from that podcast, along with some exciting 1 year later updates!

1- MOMENTUM IS PICKING UP WITH THE BIG BRANDS

The rise of retail media has indeed leveled the playing field for established and digitally native brands to gain awareness. But in the past year, I've witnessed large-scale CPG momentum picking up. They're wisely investing their resources, making it tougher for small startups to buy their way to shelf relevance.

Circle coupon count is increasing month over month. This maybe due to recession fears or a higher sense of retail media planning. Likely both. DIGITS tracks offers - get your own custom report HERE to see how your competitors are using Circle.


2- CPGs ARE MOVING TOWARDS AN INTEGATED MODEL

In the quest for success in the omni-channel world, brands need the right combination of capabilities, resources, and mindset. CPGs are moving towards an integrated model, bringing digital capabilities closer to the individual retailer via onsite sales teams. We've seen this with some of our top CPG partners. Search and off-site campaign conversations now occur in sales meetings!


3- PERSONALIZATION EXISTS BUT IS NOT SOCIAL

The integration of social media into retail apps had been revolutionary when Target launched Cartwheel, but that function eventually was sunset. Even though the social shopping for coupons concept hasn't fully taken hold, those themes of personalization, trending deals and influencers remain. Target has introduced user-generated Instagram posts and leans on "buy-it again" functionality in keyword searches, just like the original Cartwheel social integrations. And influencer accounts are popping up on Instagram and TikTok. Shoppers are looking for their “friends” to help them figure out what to buy…even on boring items like dish soap and toilet paper. It seems Cartwheel’s idea was right!


4- LACK OF UX INNOVATION & LONGER TAIL SEARCH

Ah, the state of customer experience on omni-channel grocery retail sites! Sadly, not all retailers have caught up with Walmart and Target. It's high time they improve user experience (UX) to save shoppers time, enhance product discovery, and create engaging digital shopping experiences. Meaningful innovation has been scarce from regional or national grocers. And with search, even the big boys aren’t doing it very well on anything beyond core 1 item keywords. Try searching “new food items” into Target.com and see what you get. It’s not good.


5- DRIVE-UP RETURNS

Buy online pick up in-store (BOPIS) or curbside grocery orders lead to additional in-store purchases, but Target's genius move with DriveUp returns and add-on purchases bucks this trend. They understand what shoppers truly desire - never leaving my car. Kudos to them for rolling it out and not being worried about cannabalizing themselves.


6- SELF-SERVE PROGRAMMATIC

Retail Media Networks (RMN) are moving away from managed service campaigns, allowing brands and agencies to use their data how they see fit themselves. Both are winners here with more brand control and reduced retail overhead. Brands are taking ownership of placements, audiences, and off-site media strategies. The landscape is shifting and agencies and brand media teams are filling the void.


7- LIVE SHOPPING STILL EXCITES US, BUT HOW?

As for the future of retail media, live shopping and influencers intrigue us! Scaling and organizing fragmented influencer-driven video sales will be a real challenge, but we at Digits keep our eyes fixed on this exciting frontier. Smart brands will need to cultivate this environment of mini-sales driving campaigns. Retailers need to lean in - imagine Circle week live streamed by Krazy Coupon Lady! Wouldn’t that be cool?!


CONCLUSION

In conclusion, retail media is growing and changing but not all of our predictions come true 1 year later. The channel importance will only grow, especially for omni-channel retailers as it serves as the modern-day equivalent of traditional advertising, providing brands easier access to their target audience.

Dave Glaza, Founder & CEO of DIGITS , remains committed to bringing digital capabilities to physical stores! Join me in this quest for omnichannel marketing on LinkedIn:

https://www.linkedin.com/in/davidglaza/

Follow DIGITS on LinkedIn:

https://www.linkedin.com/company/digits-agency/